This is the fifth and last part of the information I have gained from David Walker’s sixth and final webinar in a series of 6  training webinars. It was called The Email ATM and covered the following:

1. Foundations of email success
2. How to get more optins
3. Autoresponder follow ups
4. Broadcast messages
5. Get more of your emails opened
6. Get more of your links clicked
7. Strategies to ensure each campaign is as profitable as possible

In my last post I was dealing with item 5 above and start with item 6 here.

6.  Get More Of Your Links Clicked

For this David showed us one of his emails which he used to get people to sign up to his Facebook page.  The subject line read “Are You on Facebook, XXXX?” where XXXX is the name of your prospect.

Then he followed up with:

Hi XXXX,

I was just wondering to myself whether or not you use Facebook?

And suggest that the person could add themselves to his page if they wanted.  He placed his Facebook page link in twice to the email body, finished off with “To Your Success”, David Walker and his blog link.

He then showed a side of some links he uses after the signature line under the heading “Here are some more free gifts you should check out” listed three gifts for people to check out.

7.  Strategies To Ensure Each Campaign Is As Profitable As Possible

Doubling Your Email Effectiveness

Check your autoresponder stats

You will probably find your open rates are around 20-25%  That means 75-80% DIDN’T open your email they just consigned it to the bin.

Use your autoresponder segmenting and mail those people AGAIN who either did not open your email or click a link within your email.  Change the subject line but mail out the same message.

David then showed some stastics from his autoresponder account showing the subject line (or part of it) the number of emails sent, the number and % opened, the number and % clicks.  From the selection we saw that the %open rate varied from 5.9% – 21.9% and the click rate from 2.2% – 11.7%  The % click rate did not follow the % open rate as the lowest or highest open rates where not necessarily in the same position as the lowest or highest click rates.

For these figures to mean a lot you will need to keep a check on the relationship between the subject line and the % open rate along with the click rate every time you do a mailing to your list.  By doing this you can find your best subject lines to get the best open rates and subsequently the best click rates.  You will also get to know what your customers are most interested in.

The Triple Threat Affiliate System

This system was taught by Alex Jeffreys to all his coaching students.  Alex had taken part in a JV for Andrew Fox and topped the list even though he had a much smaller mail list than some of the other JV partners.  He was explaining  to Andrew how he had done it and Andrew turned round and told him he was the triple threat affiliate.

This system take segmenting your lists to a new level.

When you do an initial mailing you get:

1. Those who open your email and click a link
2. Those who open the email but do not click a link
3. Those who do not open the email

You then do a follow up mailing to each of the three groups and especially groups 2 and 3.  Again you will get people falling into each of the three groups as listed above.  The next step is to do another follow up email to each of these three groups.

The end result is that you get some of those from the first mailing who did not open the email, or who opened and did not click the link to open and click the link thus resulting in more cash for you with each remailing that you do.  If you try to keep on emailing the same offer to the same people you will possibly turn them off and they may remove themselves from your list so 3 mailings is most likely the best.

This brings me to the end of module 6 of David Walkers webinars and as module 6 was the last module the end of my posts on them.  I hope that you have learnt some useful information from them and that you will support David in any future training he does.  I feel he did an excellent job with these webinars and I myself learnt from them.

Any comments will be welcome, however if Akismet picks the up as SPAM I will read them and either approve or delete them, About 80% of comments received at present are what Akismet says are SPAM and get deleted so don’t waste yours and my time.  If you wish to receive notification when I create a new post on the blog sign up to receive these notifications.

This is the fourth part of the information I have gained from David Walker’s sixth and final webinar in a series of 6 training webinars. It was called The Email ATM and covered the following:

1. Foundations of email success
2. How to get more optins
3. Autoresponder follow ups
4. Broadcast messages
5. Get more of your emails opened
6. Get more of your links clicked
7. Strategies to ensure each campaign is as profitable as possible

In my last post I was dealing with item 5 above and continue that here.

5. Get More Of Your Emails Opened Contd.

Formatting Your Emails – Opening Sentences

Suck them in with the Opening Sentence which must flow from the subject line.  You have only one purpose and that is to get them to read the next sentenance.  Remember you are writing to ONE person.  Don’t write Hi Everyone or Hi Guys or anything that would make the reader think the email is no personal to them.

Keep the first sentence short and remind them of who you are.  Get the promise of benefits in early. there are five types of good opening sentences as follows:

1. Ask a question (Curiosity is good here too)
2. Reveal something startling
3. Inject emotion
4. Provide proof or facts
5. Present a problem or solution

Examples of good opening lines:

• Did you hear the news?
• This may come as a shock to you
• Have you ever seen this?
• I have a confession to make
• I’m so aggravated I could Scream
• Yes it’s true…..
• Did you know?
• Here’s the story
• According to a new study
• Let’s face it…..
• Let me make a prediction…..
• Does this describe you?

The Email Body

There is only one purpose of your email – to get the click - nothing else.  The email is not written to sell or make a complete offer.

You should use short choppy sentences and paragraphs of 3 -5 lines only.

You should insert 3 links to your squeeze page – the first early in the email, the second in the middle and the third near the end or in the PS.

Keep the email to 300 words or less but vary the number between the emails in your email sequence.

Personality is important – be you and use stories to boost readership and make your point.  Sandwich sales message in content or story or both.  Being personal deepens relationship.

Maximising Your P.S.

Use a ’signature sign off’ for every email  David uses “To Your Success” you can use the same or something similar in your emails.

You don’t always have to use a P.S. but if you do: Restate the promise (in different words) of the click, Touch on the consequences of delay, Mention scarcity.  It’s a great spot for your third link.

Timing Your Emails For Best Results

Timing can make a difference with the best days being Tuesday, Wednesday and Thursday.   Monday is a busy day for most people as it is the first day of the working week and Friday is when people are thinking of the weekend.  The weekends are best for free or low price offers $7 or $17.

David suggests the best time is 5.30am EST (10.30 GMT) The reasons behind this are simple any emails sent the night before are pushed down the list so by sending at this time your email should be visible when person checks their inbox first thing in the morning.

This brings me to the end of part 4 of Module 6 from David Walker’s webinar series,  I will continue with Getting yur links clicked in part 5 shortly.  Any comments will be welcome. If you wish to receive notification when a new post appears sign up to receive these notifications.

This is the third part of the information I have gained from David Walker’s sixth and final webinar in a series of 6  training webinars. It was called The Email ATM and covered the following:

1. Foundations of email success
2. How to get more optins
3. Autoresponder follow ups
4. Broadcast messages
5. Get more of your emails opened
6. Get more of your links clicked
7. Strategies to ensure each campaign is as profitable as possible

I finished my last post with item 4 above and start this one with item 5.

5. Get More Of Your Emails Opened

Subject Lines

A killer subject line is VITAL.  It affects 80% of the response you get from the email.  The subject line has one purpose and that is to get the email opened.  It should have a maximum of 60 characters and should raise curiosity and be benefit orientated.

Monitor your open rates for ‘topic resonation’ and keep a file of your most opened emails.  You should also start a swipe file of emails in your niche and a second file of emails outside your niche.

Use subject lines to attract your prospect / customer to the email. This applies equally to your autoresponder follow ups and your broadcast messages.

• Using odd numbers “How to make $1,922.63 every day” is better than “How to make $2,000 every day”
• Use Question marks
• Use Percentages eg 99% of bloggers make zero online. Ensure the percentage you are quoting is correct don’t say 99% of XXXX make %1,000 per week unless you can prove it.
• New Video:  How I made %1,922.63 today.
• Free report: 7 blogging mistakes to avoid.
• Be careful using RE:
• Use personal pronouns – You, Your etc.

Example subject line you can use, just fill in the blanks with words related to your niche:

1. For ___________ This Works Like Crazy.
2. Why Your ________ Wont ________
3. How To Survive ________________
4. This _________ Tip Is Almost Too Easy
5. The Biggest Mistake _________ Make
6. Do You Make These Mistakes With ___________
7. The Real Secret To _____________
8. The Fastest Way To _____________
9. Get Your __________ Questions Answered
10. Here’s An Example Of What Works For ___________
11. Something Every __________ Needs To Know
12. Here’s A Shortcut For ____________
13. How I ______________
14. Here Is Your ___________ Checklist
15. About Your ___________
16. The Best Way I Know To ______________
17. A Great ___________ Resource I Just Found
18. This Ruins Most _______________

You can get subject line ideas from Digg.com which is a hugely popular social media website.  People vote on great articles, posts or stories usually because they have a killer headline so by searching for the most popular items you can use their headlines as a basis for your subject lines.

It is a great resource to tie subject lines into current events as timely, newsworthy subject lines get noticed.  Eg.

• Seasons and holidays,
• Breaking news,
• Celebrity and Political news,
• Sports News

Formatting Your Emails – HTML Vs Text

You should use both HTML and Text for your messages for better delivery.  Some older browsers cannot accept HTML messages so they will get the Text message.

HTML can monitor open rates and you should maintain consistency in formatting your messages.

David suggests a line length of 65 characters.  Some other marketers suggest 5 or 6 words maximum line length which gives approx 35 characters.  Look at the emails you receive and check the line lengths used and what are the easiest for you to read.  I think that the readability of your emails is more important than exact line length.

You can check formatting in a variety of email clients.

This brings me to the end of part 3 of Module 6 from David Walker’s webinar series,  I will continue the description of  Get more of your emails opened in part 4 shortly.  Any comments will be welcome. If you wish to receive notification when a new post appears sign up to receive these notifications.

This is the second part of the information I have gained from David Walker’s sixth and final webinar in a series of 6 training webinars. It was called The Email ATM and covered the following:

1. Foundations of email success
2. How to get more optins
3. Autoresponder follow ups
4. Broadcast messages
5. Get more of your emails opened
6. Get more of your links clicked
7. Strategies to ensure each campaign is as profitable as possible

I finished my last post with item 2 above and start this one with item 3.

3. Autoresponder Follow Ups

It is essential to have a series of emails in your autoresponder series to send to your prospect or customer because it is the key to moving them to the next stage of the sales funnel.

In your thank you email offer another product as if they have just purchased they are in a buying mood and are HOT.

David said “You should send one email daily for at least one week”  although other marketers say only send an email every third day.

You should focus on one individual benefit per email and deliver benefits in daily, bite size chunks.  Try to get your customer using the product as without using it they will not become a raving fan.  You then focus on overcoming objections.

Ask your customers if they have any questions and answer them.  Questions can bring up objections and answers overcome them.

Use testimonials to bolster claims and proof, but do not only show the highest claims for the product.  Due to the legislative changes in the USA if your claim implies that everyone will be successful through using your product and does not state that it is possible for someone to be unsuccessful then you could be prosecuted in the US for making incorrect claims.

You should over deliver with surprise bonuses and / or content.  These could include videos, interviews with related marketers or written articles.

4. Broadcast Messages

These are messages that are sent as one offs, they are not in your autoresponder series of follow up emails but are sent to promote a specific event eg a new product launch, teleseminar, webinar or a new coaching program.

You can send a series of emails to your list starting with the pre launch period and as the launch date gets closer increase the frequency of these emails.

For example if you are writing the broadcast email to promote a high price event, you can offer specific  bonuses to the first 10, 20, 50, 100 or more people to sign up using your link.  The sum of these bonuses could be worth more than the offer price and if you have say 4 bonuses available to the first 10 sign ups, only 3 for the next 20, 2 for the next 30 and so on so that the first to sign up get the most from the bonus offers.

By doing this you not insert a sense of urgency to your prospects.

This brings me to the end of part 2 of Module 6 from David Walker’s webinar series,  I will continue with Get more of your emails opened in part 3 shortly.  Any comments will be welcome. If you wish to receive notification when a new post appears sign up to receive these notifications.

This is the first part of the information I have gained from David Walker’s sixth and final webinar in a series of 6  training webinars. It was called The Email ATM and covered the following:

1. Foundations of email success
2. How to get more optins
3. Autoresponder follow ups
4. Broadcast messages
5. Get more of your emails opened
6. Get more of your links clicked
7. Strategies to ensure each campaign is as profitable as possible

1. Foundations Of Email Success

This involves understanding your market, listen to what your possible customers are saying before you speak and learn what they want.  Their Fears, Desires, Wants, Needs, Victories and Failures.  From this research you can create products to satisfy and solve their problems.

You shouldn’t pitch a product from the start of your sales funnel to a customer who has already purchased further down the funnel – this is where you see the value of segmentation as discussed in Module 4.

Make sure your language suits your list ie if you are in the medical niche there is no point in trying to pitch a dog niche product to your list as the majority of those on your list will not be interested in doggy products, some may be as they could have dogs of their own.

Ensure your style of writing suits the marketplace.

Keep your eyes and ears tuned to news and activity in your niche as you can create products that are hot and in demand if you keep up to date.

What are your competitors doing.  Get on their mailing lists so that you can see what they are sending out and use the information to help you to do better.

2. How To Get More Optins

I personally do not like very long squeeze pages and David said that “Less is more with squeeze pages”.  You don’t need Fancy Graphics and Text Effects, Video Presentations, Ebook Cover / Software Box Graphics.

I my experience most marketeers say that you should have long squeeze pages, video squeeze pages but David says that he has found these are not necessary especially for someone just starting out who doesn’t have the knowledge to create them.

The newbie may also not have the funds to invest in outsourcing the work required.  Rich Schefren has made some squeeze page templates that he uses available free and you can download them here

These pages convert at 60% and higher so get yours while you can.

David’s Squeeze page used to promote his Stop Slogging Start Blogging e book was based on Rich Schefren’s templates and contained the following:

A heading in red ink and large type, a subheading in black and slightly smaller type, his name below the subheading, 6 bullet pointed benefits and an optin form with instructions to fill in your name and email and a note saying how he would treat your details.  If you have not seen the book I can recommend it and you can click the link on David’s blog to get a copy for yourself.  to go to David’s blog click here.

This brings me to the end of part 1 of Module 6 from David Walker’s webinar series,  I will continue with Autoresponder follow ups in part 2 shortly. Any comments will be welcome. If you wish to receive notification when a new post appears sign up to receive these notifications.