David Walker Webinar Module 6 – Part 5

This is the fifth and last part of the information I have gained from David Walker’s sixth and final webinar in a series of 6  training webinars. It was called The Email ATM and covered the following:

1. Foundations of email success
2. How to get more optins
3. Autoresponder follow ups
4. Broadcast messages
5. Get more of your emails opened
6. Get more of your links clicked
7. Strategies to ensure each campaign is as profitable as possible

In my last post I was dealing with item 5 above and start with item 6 here.

6.  Get More Of Your Links Clicked

For this David showed us one of his emails which he used to get people to sign up to his Facebook page.  The subject line read “Are You on Facebook, XXXX?” where XXXX is the name of your prospect.

Then he followed up with:

Hi XXXX,

I was just wondering to myself whether or not you use Facebook?

And suggest that the person could add themselves to his page if they wanted.  He placed his Facebook page link in twice to the email body, finished off with “To Your Success”, David Walker and his blog link.

He then showed a side of some links he uses after the signature line under the heading “Here are some more free gifts you should check out” listed three gifts for people to check out.

7.  Strategies To Ensure Each Campaign Is As Profitable As Possible

Doubling Your Email Effectiveness

Check your autoresponder stats

You will probably find your open rates are around 20-25%  That means 75-80% DIDN’T open your email they just consigned it to the bin.

Use your autoresponder segmenting and mail those people AGAIN who either did not open your email or click a link within your email.  Change the subject line but mail out the same message.

David then showed some stastics from his autoresponder account showing the subject line (or part of it) the number of emails sent, the number and % opened, the number and % clicks.  From the selection we saw that the %open rate varied from 5.9% – 21.9% and the click rate from 2.2% – 11.7%  The % click rate did not follow the % open rate as the lowest or highest open rates where not necessarily in the same position as the lowest or highest click rates.

For these figures to mean a lot you will need to keep a check on the relationship between the subject line and the % open rate along with the click rate every time you do a mailing to your list.  By doing this you can find your best subject lines to get the best open rates and subsequently the best click rates.  You will also get to know what your customers are most interested in.

The Triple Threat Affiliate System

This system was taught by Alex Jeffreys to all his coaching students.  Alex had taken part in a JV for Andrew Fox and topped the list even though he had a much smaller mail list than some of the other JV partners.  He was explaining  to Andrew how he had done it and Andrew turned round and told him he was the triple threat affiliate.

This system take segmenting your lists to a new level.

When you do an initial mailing you get:

1. Those who open your email and click a link
2. Those who open the email but do not click a link
3. Those who do not open the email

You then do a follow up mailing to each of the three groups and especially groups 2 and 3.  Again you will get people falling into each of the three groups as listed above.  The next step is to do another follow up email to each of these three groups.

The end result is that you get some of those from the first mailing who did not open the email, or who opened and did not click the link to open and click the link thus resulting in more cash for you with each remailing that you do.  If you try to keep on emailing the same offer to the same people you will possibly turn them off and they may remove themselves from your list so 3 mailings is most likely the best.

This brings me to the end of module 6 of David Walkers webinars and as module 6 was the last module the end of my posts on them.  I hope that you have learnt some useful information from them and that you will support David in any future training he does.  I feel he did an excellent job with these webinars and I myself learnt from them.

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