David Walker Webinar Module 6 – Part 4

This is the fourth part of the information I have gained from David Walker’s sixth and final webinar in a series of 6 training webinars. It was called The Email ATM and covered the following:

1. Foundations of email success
2. How to get more optins
3. Autoresponder follow ups
4. Broadcast messages
5. Get more of your emails opened
6. Get more of your links clicked
7. Strategies to ensure each campaign is as profitable as possible

In my last post I was dealing with item 5 above and continue that here.

5. Get More Of Your Emails Opened Contd.

Formatting Your Emails – Opening Sentences

Suck them in with the Opening Sentence which must flow from the subject line.  You have only one purpose and that is to get them to read the next sentenance.  Remember you are writing to ONE person.  Don’t write Hi Everyone or Hi Guys or anything that would make the reader think the email is no personal to them.

Keep the first sentence short and remind them of who you are.  Get the promise of benefits in early. there are five types of good opening sentences as follows:

1. Ask a question (Curiosity is good here too)
2. Reveal something startling
3. Inject emotion
4. Provide proof or facts
5. Present a problem or solution

Examples of good opening lines:

• Did you hear the news?
• This may come as a shock to you
• Have you ever seen this?
• I have a confession to make
• I’m so aggravated I could Scream
• Yes it’s true…..
• Did you know?
• Here’s the story
• According to a new study
• Let’s face it…..
• Let me make a prediction…..
• Does this describe you?

The Email Body

There is only one purpose of your email – to get the click - nothing else.  The email is not written to sell or make a complete offer.

You should use short choppy sentences and paragraphs of 3 -5 lines only.

You should insert 3 links to your squeeze page – the first early in the email, the second in the middle and the third near the end or in the PS.

Keep the email to 300 words or less but vary the number between the emails in your email sequence.

Personality is important – be you and use stories to boost readership and make your point.  Sandwich sales message in content or story or both.  Being personal deepens relationship.

Maximising Your P.S.

Use a ‘signature sign off’ for every email  David uses “To Your Success” you can use the same or something similar in your emails.

You don’t always have to use a P.S. but if you do: Restate the promise (in different words) of the click, Touch on the consequences of delay, Mention scarcity.  It’s a great spot for your third link.

Timing Your Emails For Best Results

Timing can make a difference with the best days being Tuesday, Wednesday and Thursday.   Monday is a busy day for most people as it is the first day of the working week and Friday is when people are thinking of the weekend.  The weekends are best for free or low price offers $7 or $17.

David suggests the best time is 5.30am EST (10.30 GMT) The reasons behind this are simple any emails sent the night before are pushed down the list so by sending at this time your email should be visible when person checks their inbox first thing in the morning.

This brings me to the end of part 4 of Module 6 from David Walker’s webinar series,  I will continue with Getting yur links clicked in part 5 shortly.  Any comments will be welcome. If you wish to receive notification when a new post appears sign up to receive these notifications.