David Walker Webinar Module 6 – Part 1

This is the first part of the information I have gained from David Walker’s sixth and final webinar in a series of 6  training webinars. It was called The Email ATM and covered the following:

1. Foundations of email success
2. How to get more optins
3. Autoresponder follow ups
4. Broadcast messages
5. Get more of your emails opened
6. Get more of your links clicked
7. Strategies to ensure each campaign is as profitable as possible

1. Foundations Of Email Success

This involves understanding your market, listen to what your possible customers are saying before you speak and learn what they want.  Their Fears, Desires, Wants, Needs, Victories and Failures.  From this research you can create products to satisfy and solve their problems.

You shouldn’t pitch a product from the start of your sales funnel to a customer who has already purchased further down the funnel – this is where you see the value of segmentation as discussed in Module 4.

Make sure your language suits your list ie if you are in the medical niche there is no point in trying to pitch a dog niche product to your list as the majority of those on your list will not be interested in doggy products, some may be as they could have dogs of their own.

Ensure your style of writing suits the marketplace.

Keep your eyes and ears tuned to news and activity in your niche as you can create products that are hot and in demand if you keep up to date.

What are your competitors doing.  Get on their mailing lists so that you can see what they are sending out and use the information to help you to do better.

2. How To Get More Optins

I personally do not like very long squeeze pages and David said that “Less is more with squeeze pages”.  You don’t need Fancy Graphics and Text Effects, Video Presentations, Ebook Cover / Software Box Graphics.

I my experience most marketeers say that you should have long squeeze pages, video squeeze pages but David says that he has found these are not necessary especially for someone just starting out who doesn’t have the knowledge to create them.

The newbie may also not have the funds to invest in outsourcing the work required.  Rich Schefren has made some squeeze page templates that he uses available free and you can download them here

These pages convert at 60% and higher so get yours while you can.

David’s Squeeze page used to promote his Stop Slogging Start Blogging e book was based on Rich Schefren’s templates and contained the following:

A heading in red ink and large type, a subheading in black and slightly smaller type, his name below the subheading, 6 bullet pointed benefits and an optin form with instructions to fill in your name and email and a note saying how he would treat your details.  If you have not seen the book I can recommend it and you can click the link on David’s blog to get a copy for yourself.  to go to David’s blog click here.

This brings me to the end of part 1 of Module 6 from David Walker’s webinar series,  I will continue with Autoresponder follow ups in part 2 shortly. Any comments will be welcome. If you wish to receive notification when a new post appears sign up to receive these notifications.