David Walker Webinar Module 4 – Part 3

This is the third part of the information I have gained from David Walker’s fourth webinar in a series of 6 training webinars. It was called Fire up Your Engines and covered Product Creation And Promoting Those Products through the following:

1. Profit Reducing Mistakes To Avoid
2. What Is An Engine?
3. The Engine You Should Have
4. The Perfect Engine For You – Step By Step
5. Getting The Most From Your Engine
6. Producing Killer Front End And Back End Offers
7. Sneaky Techniques To Attract Fresh Leads

Getting The Most From Your Engine

Use each content segment as an opportunity to sell the next step in the sales process.  Articles – Videos – Continuity Program – Webinar

If you are promoting a continuity program, you have to overcome the first hurdle which is getting your customer to stick with it until they get billed.  Sell them on actually using your content.

Remember the front end is for LEAD GENERATION NOT PROFITS

Measure your Key stastistics

• Chart your visitor numbers
• Check your conversion ratios

1. Traffic to optin ratio
2. Optin to purchase ratio
3. Purchase to upsell ratio
4. Purchase to downsell ratio
5. Etc. etc.

• Create measurable action plans so that you can concentrate where needed and improve ratios
• Focus on continued improvement by:

1. Tweaking
2. Incremental improvement

Remember the highly successful home run rarely exists.

Producing Killer Front End And Back End Offers

Creating A Killer Front End Offer

Offer something with a high perceived and real value with low barrier to entry.  This could be a giveaway product to collect names and email addresses, as you are not looking to make money from this item.  If it is an item for sale you should be selling it between $7 to $97.

Your product delivers a strong benefit and can be described in one sentence to a cold prospect.  Don’t forget prospects do not know you yet.

Your product has few direct competitors due to your unique selling point.

The product is limited in some way – time to get before price increases, quantity available.  Listed on Kunaki at a higher price.

Additional element of urgency to propel your prospects to take action NOW!

You hold the risk – offer a money back guarantee.  Your prospect feels they are taking advantage and that they are getting the better end of the deal.

If you go to the following link you can download some squeeze page and thankyou page templates completely free you don’t even need to optin:

http://www.strategicprofits.com/pages/templates/

I have downloaded them myself and will be using them whenever I can.

Creating The Killer Back End Offer

You are selling a high value / price product which MUST be good.

The product is a natural addition to what the customer bought at the front end – It solves existing problems even better.  Eg an audio or video version of the product or if the product was an audio interview a transcript.

The price streatched product at the front end builds up trust which you cultivate further with leading content at the back end.

Price does not come into the equation – it’s so full of value it’s a complete no brainer.

The product is evergreen but it is still sold with scarcity / urgency and a strong call to action.

Leverage existing launch assets into an evergreen, simulated backend process:

• Reuse your content over and over again in different products.
• Repackage your products in a different way.
• There is no need to reinvent the wheel;
• Use modified PLR products to create new products for yourself.

This brings me to the end of part 3 of Module 4 from David Walkers webinar series,  I will continue with part 4 shortly. Any comments will be welcome. If you wish to receive notification when a new post appears sign up to receive these notifications.