David Walker Webinar Module 3 – Part 4

As this is my first post of the New Year I wish you all a happy and prosperous 2010.  May we all succeed in our expectations for the coming year.

This is the forth part of the information I have gained from David Walker’s third webinar in a series of 6 training webinars. It was called Respect My Authoritah and covered the following:

1. Branding yourself as an expert
2. Entering your community as an expert
3. Focusing on becoming the best in your niche
4. Proof and credentials
5. Story telling to cement your authority
6. Staying ahead of the game
7. Swipe file for success as an authority

In my last post I covered item 3 Focusing on becoming the best in your niche and in this post I’m starting with Proof and Credentials

Proof And Credentials

A.  There are three types of proof that people want to see

1. Proof you can do it
2. Proof you can teach others to do it
3. Proof you can teach someone worse of than your prospect to do it

B.  People are not interested in wild unrealistic claims of success and will soon sort out the genuine from the false.  So ensure you do not hype up your claims as especially in the USA the new rules could mean you end up in court for unrealistic claims of income you expect customers will be able to make.

C.  Proof + Claim = Credientials

D.  Credentialise your own content

Marketing Vs Selling

Before you start trying to sell products you need to research the market and see what people need before you decide what to sell.

• Marketing is about creating the need and desire for your products or services
• If you describe the problem well enough people will identify with it and assume you have the solution
• Experts are NOT pushy sellers – you are NOT desperate
• It won’t make a difference to you personally if they don’t buy, you can always sell it to someone else, but will change THEIR lives if they do
• You will fail if you try to sell rather than market the product.  It is difficult to sell without credability
• Rich Scheferin has so much credability that people want to buy his product even if they don’t know what it is.

Get Testimonials

• Product Testimonials are testimonials about the product and are impersonal, whereas personal testimonials are about you.
• A testimonial from an expert should be about yourself and not about a specific product.  You can then use that testimonial for any product in the future.
• Get testimonials from experts and from the average Joe.
• You can always get product specific testimonials from your customers.
• To help you get testimonials you can organise a free seminar for experts and you then over deliver in return for a testimonial.

Credability By Association

Conduct interviews with experts

• Authors with new books are usually available as it helps to promote their book.
• You can visit Amazon to see who is top and most recent.
• Interviews in some ways put you on their level.  People assume you must be on a similar level to them because you are interviewing them.

JV and Affiliate endorsements.  You can use these anytime you get them as a testimonial.

You can also use guest blog posts to help you get testiminonials.

• They give you exposure to a new group of people
• If it is an authority blog, it will credentialise you

This concludes my forth post on module 3 of David Walker’s webinars. I will continue in part 5 to be published shortly.  Any comments will be welcome. If you wish to receive notification when a new post appears sign up to receive these notifications.